Mercury Agreement With Evinrude


    Valcourt, Quebec, BRP (TSX: DOO); NASDAQ: DOOO) announced today that it has refocused its naval activities by focusing on the growth of its boat brands with new technologies and innovative naval products. The company stops production of Evinrude E-TEC and E-TEC G2 outboard engines. The Sturtevant, Wisconsin plant is being transformed into new projects to follow BRP`s plan to provide consumers with an unparalleled experience on the water. Today, the shipping industry has partnered with BRP to be the leading engine supplier of BRP Alumacraft, Manitou, Quintrex and Stacer brands. BRP immediately stopped production of the Evinrude ETEC and ETEC-G2 engines. BRP: With the inventory of resellers, we have enough inventory to ensure a smooth transition. Most customers who have ordered an engine receive their devices in a timely manner. BRP: More than 1,000 distributors and distributors will be affected worldwide. We will live up to our commitments and work with them to ensure a smooth transition. We have signed an agreement with the leading mercury Marine for the support of boat packages and the delivery of outboard engines to our boat brands.

    We are a world leader in powersport vehicles, propulsion systems and boats, based on more than 75 years of ingenuity and intensive consumer orientation. Our flagship and distinctive product range includes ski-doo and Lynx snowmobiles, Sea-Doo boats, pleasure and offroad vehicles, Alumacraft, Manitou, Quintrex, Stacer and Savage boats, Evinrude and Rotax motorizations and Rotax engines for karting, motorcycles and recreational aircraft. We complement our product lines with a special store of parts, accessories and clothing to completely enhance the driving experience. With annual sales of $6.1 billion from more than 120 countries, our global workforce consists of approximately 12,600 motivated and imaginative employees. The announcement of the end of the commercialization of the Evinrude engines was made at the same time as the conclusion of a partnership between the Canadian group and the American engine manufacturer, at the end of which the hulls of the old ones, previously equipped with Evinrude engines, will now be equipped with Mercury engines from the Brunswick group… With this announcement, BRP intends to position itself with technologically advanced solutions to strengthen its presence in the pontoon and aluminum fishing markets. They will use their research and development resources to enhance the boat experience with new and unique seafood products, such as the next generation of engines with Project Ghost and the next generation of pontoons with Project M, code names for the new products we expect them to change the industry. As we have been used to saying in recent months, these are unprecedented times.

    And in a week when car rental company Hertz Hertz Rental Car Company files for Chapter 11, there was no surprise when Canadian BRP (Bombardier Recreational Products) announced that it had signed an agreement with leading mercury Marine to supply outboard engines for its boat line, which includes brands such as Alumacraft Manitou, Quintrex, Stacer and Savage. Given that these three brands are local brands with few exports outside their respective markets, it seems clear that Mercury Marine is the big winner of the dismantling of evinrude outboard engines in North America (where it is already in a strong position) and Australia, by a net profit from sales, directly correlated with the number of BRP hulls.